Brown-Forman, parent company of Jack Daniels, will conclude its sponsorship of Richard Childress Racing’s No. 07 and driver Casey Mears at the end of the season.
The company attributed the decision to a shift in spending priorities, in light of the current economic situation.
Tim Rutledge, of Jack Daniels, said:
Jack Daniel’s has enjoyed a good five-year run with Richard Childress Racing and NASCAR, and we are pleased with the overall performance of our sponsorship program. … While it is difficult for us to end our formal relationship with RCR, the current economic environment has compelled us to revaluate our spending and we’ve concluded that other areas in the marketing mix require additional investment.
RCR owner Richard Childress said:
We understand the shift in their spending priorities during these tough economic times and the No. 07 Jack Daniel’s Racing program will continue to provide that successful platform for the rest of the 2009 season.
[...] addition to Brown-Forman announcing that it would end its Jack Daniel’s NASCAR sponsorship, Beam Global Spirits & Wine, maker of Jim Beam bourbon, will ends its sponsorship of Robby [...]
[...] addition to Brown-Forman announcing that it would end its Jack Daniel’s NASCAR sponsorship, Beam Global Spirits & Wine, maker of Jim Beam bourbon, will ends its sponsorship of Robby [...]
I never even understood why an alcohol company should be allowed to sponsor a motor sport.
[...] begun at Richard Childress Racing, as the team prepares to shut down its No. 07 team after sponsor Jack Daniels left, according to [...]